A pattern of controlling and perhaps acquiring assets and resources at different levels of the marketing channel is known as __________.
A) vertical integration
B) customer retention
C) strategic partnerships
D) mutual loyalty

Question

Quizplus · Accepted Answer

Vertical integration refers to the process of a company expanding its control over different stages of production or distribution within the same industry, which involves acquiring assets and resources at various levels of the marketing channel.

A Pattern of Controlling and Perhaps Acquiring Assets and Resources