__________ results when the goals, strategies, and resources of buyers and sellers become so interconnected and intertwined that they develop an integrated, symbiotic relationship although still retaining their independent identities.
A) vertical integration
B) customer retention
C) strategic partnerships
D) mutual loyalty

Question

Quizplus · Accepted Answer

Strategic partnerships occur when buyers and sellers develop a closely interconnected relationship, sharing goals, strategies, and resources while maintaining their independent identities.

__________ Results When the Goals, Strategies, and Resources of Buyers