__________ is characterized by short-term customer needs. Sales reps make periodic sales calls, with high-volume customers receiving more frequent visits than low-volume customers.
A) strategic partnerships
B) relational selling
C) transactional selling
D) none of the above

Question

Quizplus · Accepted Answer

Transactional selling focuses on short-term customer needs and involves periodic sales calls, often with more frequent visits to high-volume customers.

__________ Is Characterized by Short-Term Customer Needs