Telling a story about a customer with a similar problem who solved it by buying the product. Alternatively, provide satisfied customers' written or verbal testimonies supporting the product. Especially effective are endorsements from people well known and respected by the prospect is known as a success story close.

Question

Quizplus · Accepted Answer

A success story close involves sharing stories or testimonials from satisfied customers, especially those who are respected or well-known, to persuade a prospect to purchase a product.

Telling a Story About a Customer with a Similar Problem