Are we really rational consumers? If so, how do you explain the fact that every Thanksgiving many of us eat until we get sick! The answer must be that
A) the negative utility associated with being sick is greater than the positive utility of getting sick
B) at the time of the eating, the utility of the turkey and stuffing minus the utility of the anticipated after-eating discomfort is still positive
C) the utility of the turkey and stuffing at the time of eating minus the utility of the after-eating discomfort felt after the meal was eaten is still negative
D) the total utility of eating the meal far outweighs the marginal utility of the discomfort felt after the meal
E) the marginal utility of eating the meal far outweighs the total utility of the discomfort felt after the meal

Question

Quizplus · Accepted Answer

At the time of eating, the immediate pleasure or utility from consuming the meal is perceived to outweigh the anticipated discomfort, leading to the decision to continue eating.

Are We Really Rational Consumers? If So, How Do You