The Axis of the Risk Matrix Are ________ and ________

The axis of the risk matrix are ________ and ________.

A) The management quality of the founders; their earlier experience in the industry
B) Whether the customer demand and market around a proposed idea are real; whether the product can actually be built as expected
C) The profitability of the idea; the timeliness of the new technology innovation
D) The degree of familiarity with the new market; degree of familiarity and its capabilities around the new product or technology