The reversal design is superior to the A-B design because it
A) is less likely to mistake maturation effects for treatment effects
B) is less likely to mistake testing effects for treatment effects
C) both a and b
D) neither a nor b

Question

Quizplus · Accepted Answer

The reversal design (ABA or ABAB) allows for the observation of behavior changes when the treatment is withdrawn and reintroduced, making it easier to distinguish treatment effects from maturation or testing effects compared to the simple A-B design.

The Reversal Design Is Superior to the A-B Design Because