Which of the following is true of content analysis?
A) it can be done by computer
B) it is perfectly objective
C) when it is objective, it is valid
D) good content analysis helps a study's internal validity

Question

Quizplus · Accepted Answer

Content analysis can be done by computer using software to analyze text data. However, it is not perfectly objective, and objectivity does not guarantee validity. Good content analysis can contribute to a study's internal validity, but it is not the sole factor.

Which of the Following Is True of Content Analysis