If you establish that a measure of lust does not correlate highly with a measure of social desirability, you have taken a step toward establishing the measure's
A) content validity
B) criterion validity
C) discriminant validity
D) internal consistency

Question

Quizplus · Accepted Answer

Discriminant validity is demonstrated when a measure does not correlate highly with measures from which it should be distinct, such as social desirability in this case.

If You Establish That a Measure of Lust Does Not