Which term describes the mentality of entrepreneurs who focus on the basic features of a product such as size, colour, or price?
A) product-push
B) product-pull
C) pull-marketing
D) push-marketing

Question

Quizplus · Accepted Answer

Product-push refers to a focus on the basic features of a product, emphasizing aspects like size, color, or price, often without considering consumer demand or preferences.

Which Term Describes the Mentality of Entrepreneurs Who Focus on the Basic