According to the textbook, what is the term for adapting or creating a product/service to satisfy a customer's need or want?
A) one-2-one marketing
B) profiling
C) market-push approach
D) market-pull approach

Question

Quizplus · Accepted Answer

The term "market-pull approach" refers to adapting or creating a product/service to satisfy a customer's need or want, as it is driven by consumer demand.

According to the Textbook, What Is the Term for Adapting