Which of the following competitive marketing strategies is exemplified by the establishment of a "dollar store" that offers low retail prices?
A) differentiation
B) cost leadership
C) penetration
D) focus or niche market focus

Question

Quizplus · Accepted Answer

Cost leadership is a strategy where a company aims to become the lowest-cost producer in the industry, which is exemplified by a "dollar store" offering low retail prices.

Which of the Following Competitive Marketing Strategies Is Exemplified by the Establishment