Kodak focuses on developing photo editing software, and the firm has agreements with a Chinese manufacturer to assemble most Kodak cameras. Which entry mode for international business is used by Kodak?
A) management contracting
B) international franchising
C) contract manufacturing
D) international licensing

Question

Quizplus · Accepted Answer

Kodak is using contract manufacturing as its entry mode for international business, which involves outsourcing its camera production to a manufacturer in China while focusing on its core competency, which is developing photo editing software.

Kodak Focuses on Developing Photo Editing Software, and the Firm