Matching
-Mohammed decides to buy the blue jacket instead of the red one. This would be considered as a ________ motive.
A) product/patronage buying needs
B) emotional/rational buying needs
C) buyer resolution theory
D) group influences
E) emotional buying motive
F) micro culture
G) reference group
H) self actualization
I) Business buyer
J) New-task buying
K) straight-rebuy
L) high-involvement buying
M) more

Question

Quizplus · Accepted Answer

The decision to buy the blue jacket instead of the red one is based on an emotional buying motive, as it involves personal preference and feelings towards the product.

Matching -Mohammed Decides to Buy the Blue Jacket Instead of the the Red