Mass communication not only binds large audiences culturally, it also can reinforce cultural fragmentation.

Question

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Mass communication has the power to disseminate cultural norms and values widely, fostering a sense of shared identity among large audiences. However, it can also cater to and reinforce the interests and identities of specific groups, leading to cultural fragmentation as different segments of the audience consume media tailored to their particular interests and values.

Mass Communication Not Only Binds Large Audiences Culturally, It Also