According to the cumulative effects theory, the effects of mass media generally are short term and more or less instantaneous.

Name: According to the cumulative effects theory, the effects of mass media generally are short term and more or less instantaneous.
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The cumulative effects theory suggests that the effects of mass media are gradual and long-term, building up over time rather than being short-term and instantaneous.

According to the Cumulative Effects Theory, the Effects of Mass