According to the two-step flow model, we are motivated less by the media and more by people we know personally and respect. These contacts are known as
A) opinion leaders.
B) researchers.
C) cumulative contacts.
D) network effectors.

Question

Quizplus · Accepted Answer

The two-step flow model of communication suggests that information from the media moves in two distinct stages. First, it is received by "opinion leaders" who pay close attention to the mass media and its messages. Then, these opinion leaders pass on their own interpretations in addition to the actual media content to others within their circle of influence, who may be less active media consumers. These opinion leaders thus act as intermediaries, filtering and interpreting the media content for their peers.

According to the Two-Step Flow Model, We Are Motivated Less