Success is easier to measure in advertising than public relations.
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Q68: The dialogic theory of public relations is
Q69: The dialogic theory of mass communication centers
Q70: The advantages of the dialogic theory of
Q71: The more effectively public relations is practiced,
Q72: Advertising is a management function.
Q74: Both PR and advertising sell products or
Q75: PR allows an organization complete control over
Q76: By design, advertisements are self-serving.
Q77: Because advertising messages appear in space or
Q78: Because public relations messages are usually incorporated
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