One of the newest and hottest trends in renaming and refocusing public relationships to serve as a "one-stop shop" for communication needs, especially in large corporations, is
A) comprehensive communication.
B) integrated marketing communication.
C) organizational relations.
D) strategic relations.

Question

Quizplus · Accepted Answer

Integrated Marketing Communication (IMC) is the trend that focuses on unifying all forms of communication and messages for a company to ensure consistency across all channels and platforms, effectively serving as a "one-stop shop" for communication needs.

One of the Newest and Hottest Trends in Renaming and Refocusing