After a massacre at a Colorado mining camp, this PR professional helped John D. Rockefeller improve his image.
A) P.T. Barnum
B) George Creel
C) Ivy Lee
D) Edward Bernays
Correct Answer:
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Q17: Which of the following is NOT true
Q18: During the 1800s, social Darwinism was used
Q19: One problem railroads faced during the late
Q20: Ivy Lee, an early public relations practitioner,
Q21: Ivy Lee's new ideas about winning public
Q23: What did Ivy Lee advise John D.
Q24: What myth-shattering episode occurred following Rockefeller's address
Q25: Who made puffery promotion a high art?
A)
Q26: Extravagant claims about one's product or organization
Q27: The potential for public relations on a
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