Time-shifting devices such as TiVo
A) have been welcomed by television advertisers.
B) undermine the attraction of television as an advertising vehicle.
C) allow advertisers to reach potential customers in greater numbers.
D) reduce costs for advertisers.

Question

Quizplus · Accepted Answer

Time-shifting devices like TiVo allow viewers to skip commercials, thus undermining television's attractiveness as an advertising vehicle by reducing the number of viewers who watch advertisements.

Time-Shifting Devices Such as TiVo