"85% of online shoppers in the study preferred to use a website with an established 'offline' brand. This may suggest that firms who combine 'bricks and clicks' rather than solely trade online might gain competitive advantage." What chapter of your project report would this passage best be included in?
A) Findings
B) Method
C) Discussion
D) Introduction

Question

Quizplus · Accepted Answer

This passage interprets the results and suggests implications, which is typically part of the Discussion chapter.

"85% of Online Shoppers in the Study Preferred to Use