"Sunitha does not have a list of all a bank's customers but wants to find the most important reasons for purchasing credit card insurance across all that bank's customer groups." Which sampling strategy would be most appropriate?
A) Heterogeneous
B) Homogenous
C) Cluster
D) Critical case

Question

Quizplus · Accepted Answer

Heterogeneous sampling is appropriate here as it aims to capture a wide range of perspectives and reasons across different customer groups, which aligns with Sunitha's goal of understanding diverse reasons for purchasing credit card insurance.

"Sunitha Does Not Have a List of All a Bank's