Defining 'customer loyalty' by the number of visits to a website per month from the same IP address is an example of ________.
A) Choosing your epistemology
B) A structured methodology
C) Operationalising your concepts
D) A flawed methodology

Question

Quizplus · Accepted Answer

Operationalising your concepts involves defining how you will measure abstract concepts, such as customer loyalty, in practical, measurable terms.

Defining 'Customer Loyalty' by the Number of Visits to a Website