In what many people consider to be the first real example of a major brand utilizing the ____ aspect of the Web to draw an audience, Burger King launches subservientchicken.com.
A) native
B) evil
C) viral
D) addictive

Question

Quizplus · Accepted Answer

Burger King's subservientchicken.com campaign is often cited as an early example of viral marketing, leveraging the web's ability to quickly spread content to draw a large audience.

In What Many People Consider to Be the First Real