For many advertisers, reaching a precisely targeted audience is less valuable than reaching a mass of users through a generalist social site.

Question

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Reaching a precisely targeted audience is often more valuable for advertisers because it allows them to tailor their messaging and offers to the specific interests, behaviors, and demographics of their ideal customers, leading to higher engagement and conversion rates compared to the broader approach of targeting a mass audience through generalist social sites.

For Many Advertisers, Reaching a Precisely Targeted Audience Is Less