Information found within the guide includes brand colors and how those colors break down into CMYK, RGB, and HEX values, font styles, how not to use the logo and more.
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Q12: If most marketers were forced to designate
Q13: Personalities in the brands we buy have
Q14: Fonts that reside on a company's Web
Q15: Companies may spend a good part of
Q16: Companies that understand the value of the
Q18: As a general rule, brand guides are
Q19: A brand and the company's operations really
Q20: The Web is just another traditional marketing
Q21: In one sense, the Web is not
Q22: One full-page print ad can cost anywhere
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