E-commerce sites often set goals based on ____.
A) click-thru rate
B) return rate
C) gross revenue
D) profit
Correct Answer:
Verified
Q23: The location feature of a tracking program
Q24: Google's Traffic Sources Overview lets the marketer
Q25: The content program lists every page of
Q26: Marketers must set _ that take into
Q27: Goals for e-mail marketing campaigns are often
Q29: Marketers create links and _ that draw
Q30: For sites that want users to register
Q31: _ marketing efforts can help increase the
Q32: It is vital to set appropriate, realistic
Q33: _ is the positive or negative return
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