Data collection in Internet marketing research follows the highest ethical standards under which of the following conditions:
A) Consumers are told if they are "red-lined."
B) Consumer participation is voluntary.
C) Consumers are informed that they may be recorded.
D) Consumers' data are not used for cross-selling.
E) Consumers' names are not stored in the same data base as their personal data.

Question

Quizplus · Accepted Answer

Voluntary participation is a key ethical standard in research, ensuring that consumers have the choice to participate or not.

Data Collection in Internet Marketing Research Follows the Highest Ethical