Focus groups are useful for all of the following purposes EXCEPT
A) generating hypotheses.
B) gaining new insights into product usage.
C) testing cause-effect relationships.
D) a and c.
E) b and c.

Question

Quizplus · Accepted Answer

Focus groups are qualitative research methods ideal for generating hypotheses, gaining insights into product usage, or attitudes but are not designed to test cause-effect relationships, which require more controlled experimental designs.

Focus Groups Are Useful for All of the Following Purposes