The method of summated ratings
A) does not require a screening or judgment sample as does the method of equal-appearing intervals.
B) not only requires a screening sample but further requires the screening sample to be representative of the larger group of subjects of interest.
C) requires the analyst to classify each statement a priori as favorable or unfavorable.
D) a and c.
E) b and c.
Correct Answer:
Verified
Q17: Which of the following statements about Thurstone
Q18: Which of the following about the Thurstone
Q19: Which of the following is FALSE?
A) With
Q20: The method of summated ratings overcomes which
Q21: Which of the following is TRUE?
A) The
Q23: Which of the following statements about Likert
Q24: Item analysis
A) tells the researcher that a
Q25: Item analysis is
A) based on the proposition
Q26: Which of the following is FALSE?
A) Marketers
Q27: There are 50 items in a summated
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