The steps necessary to perform a cluster sample of Dove Bar Milk Chocolate consumers are
A) perform a census of two systematically chosen strata.
B) divide the consumers into separate groups on the basis of age categories (e.g.,

Question

The steps necessary to perform a cluster sample of Dove Bar Milk Chocolate consumers are
A) perform a census of two systematically chosen strata.
B) divide the consumers into separate groups on the basis of age categories (e.g., <18, 19-24, 25-34, 35-44, 45-64, 65+).
C) perform simple random sampling in all the strata.
D) randomly choose two age categories and interview all or some of those consumers.
E) b and d.

Quizplus · Accepted Answer

Cluster sampling involves dividing the population into separate groups (clusters) and then randomly selecting some of those clusters to study. In this case, dividing consumers into age categories (B) and then randomly choosing two of those categories to study (D) fits the definition of cluster sampling.

The Steps Necessary to Perform a Cluster Sample of Dove