A consumption story refers to integrating brands into the scenes of reality television shows.
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Q53: Companies, popular culture, customers, and influencers are
Q54: Brand culture has an insignificant effect upon
Q56: MPR creates relationships with influencers - people,
Q57: Reputation value, relationship value, experiential value, and
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Q59: In large organizations, MPR functions may be
Q60: Effective MPR goals and objectives are specific,
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