Stories that consumers create and share about how they use products
A) typically are a large part of traditional advertising campaigns.
B) are inconsistent and unreliable, and therefore should be ignored.
C) help to fuel word-of-mouth communication.
D) are generally considered to be outside of customers' brand experience.
E) spread more efficiently using low-tech sales tactics.

Question

Quizplus · Accepted Answer

User-generated stories about product use can significantly influence word-of-mouth communication, as they are perceived as authentic experiences shared by real users. This authenticity can make such stories a powerful tool for influencing potential customers.

Stories That Consumers Create and Share About How They Use