When Xerox decided to change customers' attitudes toward the company, it relied on a conventional advertising campaign in mass media.

Name: When Xerox decided to change customers' attitudes toward the company, it relied on a conventional advertising campaign in mass media.
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Question

Quizplus · Accepted Answer

Xerox used unconventional methods, such as direct customer engagement and innovative marketing strategies, rather than relying solely on traditional mass media advertising.

When Xerox Decided to Change Customers' Attitudes Toward the Company