In the pre-purchase evaluation process, consumers take cues from external sources about ways to
A) find sales and other price promotions.
B) log into corporate blogs.
C) return products they are dissatisfied about.
D) value or rank different alternatives.
E) change their demographic group.

Question

Quizplus · Accepted Answer

Consumers use external sources to gather information that helps them evaluate and compare different alternatives before making a purchase decision.

In the Pre-Purchase Evaluation Process, Consumers Take Cues from External