When consumers search for information during the decision-making process, they
A) tend to act impulsively most of the time.
B) avoid online sources.
C) ignore word-of-mouth and rely solely on official communications.
D) identify and then evaluate different alternatives.
E) look mainly at product price.

Question

Quizplus · Accepted Answer

Consumers typically engage in a process of identifying and evaluating different alternatives when searching for information during the decision-making process. This involves comparing features, benefits, prices, and other attributes of various options to make an informed choice.

When Consumers Search for Information During the Decision-Making Process, They