By adding complexity to the MPR landscape, convergence has increased journalists' workload and
A) placed an additional burden on marketers.
B) increased the amount of investigative reporting in the media.
C) made mass advertising even more attractive to marketers.
D) prevented many traditional media outlets from establishing a Web presence.
E) decreased the number of available avenues that consumers use for communicating with each other.

Question

Quizplus · Accepted Answer

Convergence in the MPR landscape has indeed placed additional burdens on marketers, as they now have to navigate a more complex media environment, integrating various platforms and strategies to effectively reach their audience.

By Adding Complexity to the MPR Landscape, Convergence Has Increased