What is a pitch?
A) The angle a reporter takes in reporting a story
B) A marketer's attempt to convey the value of a story to a medium's editor
C) A news medium's political bias
D) A takeover bid launched by one medium against another
E) A brand's change in recognition level due to public relations efforts

Question

Quizplus · Accepted Answer

A pitch in the context of media and marketing refers to a marketer's attempt to convey the value of a story, product, or idea to a medium's editor or producer in hopes of securing coverage or interest.

What Is a Pitch