Phone calls, cover letters, and e-mails to editors of media outlets are ways that a marketer ________ an expert's article on behalf of a firm.
A) sells
B) audits
C) pitches
D) releases
E) networks

Question

Quizplus · Accepted Answer

Phone calls, cover letters, and e-mails to editors are commonly used methods for pitching, or presenting, an expert's article to media outlets with the hope of getting it published or featured.

Phone Calls, Cover Letters, and E-Mails to Editors of Media