Which of the following has historically served as the core metric of MPR campaigns?
A) bylined articles
B) media mentions
C) advertising
D) press releases
E) word-of-mouth

Question

Quizplus · Accepted Answer

Media mentions have historically been the core metric for measuring the success of Media Public Relations (MPR) campaigns, as they directly reflect the extent of coverage and visibility achieved in the media.

Which of the Following Has Historically Served as the Core