Which of the following is not a drawback to licensing?
A) A company does not have tight control over operations in foreign countries.
B) Licensing limits a company's ability to coordinate strategy.
C) A company may lose control of technological know-how.
D) A company's brand could become damaged if the licensee does not perform up to established standards.
E) All of these are drawbacks to licensing.
Correct Answer:
Verified
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