A localization strategy is most appropriate in an industry in which pressures for cost reductions are _________ and pressures for local responsiveness are _________.
A) high; high
B) high; low
C) low; low
D) low; high
E) variable; high

Question

Quizplus · Accepted Answer

A localization strategy is most appropriate when pressures for cost reductions are low, allowing companies to adapt products and services to fit local markets, and pressures for local responsiveness are high, necessitating customization to meet local consumers' preferences and requirements.

A Localization Strategy Is Most Appropriate in an Industry in Which