A localization strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.

Question

Quizplus · Accepted Answer

A localization strategy aims to tailor products or services to specific local markets to address differences in consumer preferences and tastes. This approach may involve adapting products, marketing messages, or distribution strategies to meet the needs of a particular market. Localization is most appropriate when there are significant differences in consumer preferences between countries or regions. On the other hand, a global standardization strategy may be more suitable in markets where consumer preferences are similar across countries or where cost pressures are intense.

A Localization Strategy Is Most Appropriate When There Are Substantial