One strategy used to consolidate fragmented industries is
A) vertical mergers.
B) horizontal merger
C) product proliferation.
D) chaining
E) non-price competition.

Question

Quizplus · Accepted Answer

Horizontal merger involves the consolidation of companies that produce similar products or offer similar services. This strategy is often used to consolidate fragmented industries and increase market power. By merging with other companies in the same industry, a single company can gain economies of scale, reduce competition, increase market share, and improve profitability.

One Strategy Used to Consolidate Fragmented Industries Is