In comparison to a top-down approach to planning, a bottom-up approach is more likely to be accepted by marketing personnel due to their involvement in the planning process.

Question

Quizplus · Accepted Answer

A bottom-up approach involves the participation of marketing personnel and other employees in the planning process, which typically leads to higher acceptance and commitment to the plan, as it considers their insights and suggestions.

In Comparison to a Top-Down Approach to Planning, a Bottom-Up