Which of the following is an example of multichannel marketing?
A) An integrated retail format
B) Bricks-and-clicks
C) Clicks-only
D) Bricks-and-mortar

Question

Quizplus · Accepted Answer

Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels — websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. — allowing customers to take action in response — preferably to buy your product or service — using the channel of their choice. "Bricks-and-clicks" is an example of this, as it combines both physical stores ("bricks") and online selling platforms ("clicks"), offering multiple channels for customer interaction.

Which of the Following Is an Example of Multichannel Marketing