There are narrow differences in information search among routine, limited, and extended consumer decision making.

Question

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Routine, limited, and extended consumer decision making processes differ significantly in terms of information search. Routine decision making often involves little to no information search due to familiarity and habit. Limited decision making involves a moderate amount of information search as consumers compare several brands or products. Extended decision making involves a comprehensive information search as the decisions are complex and high in risk.

There Are Narrow Differences in Information Search Among Routine, Limited