The development of a consumer demographic profile is more useful than knowledge of a single demographic attribute in the development of a firm's marketing strategy.

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A consumer demographic profile provides a comprehensive overview of the target market by including multiple demographic attributes such as age, gender, income, education, and more. This holistic understanding enables firms to tailor their marketing strategies more effectively to meet the needs and preferences of their target audience, compared to relying on a single demographic attribute which offers a limited perspective.

The Development of a Consumer Demographic Profile Is More Useful