Which statement concerning opinion leaders is NOT correct?
A) They are generally expert about a product category.
B) They are viewed as credible by consumers.
C) They have an impact over a wide range of products.
D) They generally provide information on a face-to-face basis.

Question

Quizplus · Accepted Answer

Opinion leaders typically influence others in a specific domain or product category rather than over a wide range of products. Their influence is usually confined to areas in which they have expertise or interest.

Which Statement Concerning Opinion Leaders Is NOT Correct